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	{
		"product_id": "211", 
		"product_title": "Viva La Vulva | Boob Balm", 
		"product_content": "Viva La Vulva hand-blended B( . )( . )B Balm is made from all natural ingredients in small batches. Comes in a 60g tub.Directions of use:Apply a small amount after breastfeeding to help soothe and nourish dry and cracked nipples. Hand-blended from all natural ingredients, Boob Balm is safe for mama and baby too, no need to wash it off before breastfeeding.Ingredients:Organic Beeswax, Extra Virgin Coconut Oil, Shea butter, Calendula Oil, Vitamin E. Hot Tip for Mum: This balm can be applied to any dry skin or problem area, also great as a nappy rash balm!About Viva La (V)ulva:Viva La (V)ulva are made in New Zealand with only natural ingredients and will take care of down there, while you take care of your baby. Take the stress away, ease the pain, protect your dignity and put your mind at ease so you can enjoy every moment with your beautiful new baby.  Hypercals (Hypericum and Calendula mixed) magical healing powers are ideal for use on cuts, tears, wounds of any kind, but more specifically they are the fairy godmothers of vaginal healing. Hypercal soothes and cools vaginal soreness, tenderness, and swelling that often happens after delivery.", 
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		"product_icon": ".\/media\/commerce_products\/211\/boob-balm-cracked-sore-nipples-breastfeeding-mum-nz-gift-tree-support-mum-nz.jpeg", 
		"product_brand_id": "39", 
		"product_price": "38.9900", 
		"product_price_ex_tax": 33.612068965517, 
		"product_price_local_tax": "38.9900", 
		"product_created_datetime": "2026-06-12 18:06:12", 
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	}, 
	{
		"product_id": "175", 
		"product_title": "Viva La Vulva | Soothing Postpartum Ice Pack", 
		"product_content": "Viva La Vulva have designed these cold packs to provide instant relief, reduce swelling and promotes healing.Hot Mumma? Viva La Vulva ice packs will cool you down! These are specifically designed and contoured to fit comfortably and help you 'chill'. Cold therapy is a safe and natural way to soothe pain and reduce swelling from postpartum tearing, hemorrhoids and wounds.  Product includes:2 x Specifically designed reusable gel bead packs with 3 x soft outer sleeves Suitable for:Postpartum tearing Episiotomy Cesarean Hemorrhoids Soothe Breast PainExtra tip:Once you are healed and feeling good, you can keep these as ice packs or they can be heated up for a little extra muscle tension relief in other places!About Viva La (V)ulva:Viva La (V)ulva are made in New Zealand with only natural ingredients and will take care of down there, while you take care of your baby. Take the stress away, ease the pain, protect your dignity and put your mind at ease so you can enjoy every moment with your beautiful new baby.  Hypercals (Hypericum and Calendula mixed) magical healing powers are ideal for use on cuts, tears, wounds of any kind, but more specifically they are the fairy godmothers of vaginal healing. Hypercal soothes and cools vaginal soreness, tenderness, and swelling that often happens after delivery.", 
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		"product_icon": ".\/media\/commerce_products\/175\/viva-la-vulva-perineal-power-soothing-postpartum-ice-pack-gift-Tree.png", 
		"product_brand_id": "39", 
		"product_price": "39.9900", 
		"product_price_ex_tax": 34.474137931034, 
		"product_price_local_tax": "39.9900", 
		"product_created_datetime": "2026-06-12 18:02:38", 
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	}, 
	{
		"product_id": "157", 
		"product_title": "Viva La Vulva | Postpartum Padsicle Gel", 
		"product_content": "Viva La Vulva have hand blended a Padsicle Gel using Aloe Vera and Witch Hazel. Using all natural ingredients.Have you heard of making your own frozen padsicles? Well this is that but easier because the mix is ready for you to use and includes the special healing ingredient that the Viva La Vulva healing spray is made from!Â  Making your own padsicles is an easy and useful treatment for postpartum care. Providing instant relief, promoting healing and reducing swelling. Also you know how aloe very feels on sunburn, so you can imagine how relieving it will feel down there. Comes in a 100g tubeBenefits of Padsicle Gel:100% natural (no nasties)Instant reliefSoothes & healsAnti-inflammatory Relieves discomfort & itching Reduces swellingDirections of use:Scoop a teaspoon of the gel onto a pad and smear it around. Fold the pad in half. Repeat on more pads, this gel makes up to about 20 pads. Place the pads inside another air tight container or ziplock pad to avoid that weird freezer smell (preferably something recyclable). When you are ready to use, allow the pad to thaw a little at room temp before using it on your bare skin. Ingredients:Aloe Vera GelWitch hazelHypercalJojoba oilVitamin ELavender oilAbout Viva La (V)ulva:Viva La (V)ulva are made in New Zealand with only natural ingredients and will take care of down there, while you take care of your baby. Take the stress away, ease the pain, protect your dignity and put your mind at ease so you can enjoy every moment with your beautiful new baby.  Hypercals (Hypericum and Calendula mixed) magical healing powers are ideal for use on cuts, tears, wounds of any kind, but more specifically they are the fairy godmothers of vaginal healing. Hypercal soothes and cools vaginal soreness, tenderness, and swelling that often happens after delivery.", 
		"product_order": "0", 
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		"product_brand_id": "39", 
		"product_price": "29.9900", 
		"product_price_ex_tax": 25.853448275862, 
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		"product_created_datetime": "2026-06-12 18:00:51", 
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	}, 
	{
		"product_id": "155", 
		"product_title": "Viva La Vulva | The Good Witch Hazel Tincture", 
		"product_content": "The Viva La Vulva all-natural Good Witch Hazel is a must-have for every new Mum..A magical potion, used for centuries, Witch Hazel heals and soothes when it feels like everything is on fire down there. It is known for its ability to reduce inflammation of sensitive skin. Not only that, it can also help prevent infection, ease pain, stop minor bleeding, alleviate itching, soothe tears after childbirth and help to relieve haemorrhoids. Comes in a 30ml glass bottle inside a cute box.Benefits of Witch Hazel:100% natural (no nasties)Instant reliefSoothes & healsAnti-inflammatoryStops minor bleedingRelieves discomfort & itchingReduces swellingPrevents infectionHelps relieve haemorrhoidsDirections of use:Using the [Viva La Vulva Peri Bottle](https:\/\/www.emaphone.co.nz\/products\/viva-la-vulva-peri-wash-cleansing-bottle), fill with boiled then cooled water. Add 3-5 drops of Witch Hazel and give the bottle a shake. This method is very useful for rinsing after peeing if toilet paper causes discomfort due to tears, inflammation or stitches.About Viva La (V)ulva:Viva La (V)ulva are made in New Zealand with only natural ingredients and will take care of down there, while you take care of your baby. Take the stress away, ease the pain, protect your dignity and put your mind at ease so you can enjoy every moment with your beautiful new baby.  Hypercals (Hypericum and Calendula mixed) magical healing powers are ideal for use on cuts, tears, wounds of any kind, but more specifically they are the fairy godmothers of vaginal healing. Hypercal soothes and cools vaginal soreness, tenderness, and swelling that often happens after delivery.", 
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		"product_brand_id": "39", 
		"product_price": "19.9900", 
		"product_price_ex_tax": 17.23275862069, 
		"product_price_local_tax": "19.9900", 
		"product_created_datetime": "2026-06-12 18:00:44", 
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		"product_is_unorderable": "0", 
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	}, 
	{
		"product_id": "154", 
		"product_title": "Viva La Vulva | Peri Wash Cleansing Bottle", 
		"product_content": "You may wonder what this bottle thing is and wonder why a Mum would need it...Well, Sometimes wiping just isnâ€™t an option and it stings to pee. Letâ€™s face it, itâ€™s very FRAGILE down there post birth! Your peri wash bottle helps dilute your urine to prevent stinging and infection. We know it looks weird, but honestly, it will be one of your go-to-best-things-ever to take care of down there after baby is born. When toilet paper feels like sandpaper, use your peri wash bottle on your stitches or tears for the first couple of weeks following your birth. Your vagina and perineum are working double-time to repair themselves. Give them a little extra help by using our easy and portable postpartum cleansing peri wash bottle. The portable peri wash bottle is made to be held upside down, includes a narrow angled neck for a comfortable continuous stream of relief that really hits the spot. The perfect item to use in your postpartum healing journey. BPA plastic free. 300ml bottle and comes in a box.Directions of use:Fill the bottle with boiled then cooled water. Add 3-5 drops of [Viva La Vulva Witch Hazel](https:\/\/www.emaphone.co.nz\/products\/viva-la-vulva-witch-hazel-tincture\/) and give the bottle a shake. This method is very useful for rinsing after peeing if toilet paper causes discomfort due to tears, inflammation or stitches. About Viva La (V)ulva:Viva La (V)ulva are made in New Zealand with only natural ingredients and will take care of down there, while you take care of your baby. Take the stress away, ease the pain, protect your dignity and put your mind at ease so you can enjoy every moment with your beautiful new baby.  Hypercals (Hypericum and Calendula mixed) magical healing powers are ideal for use on cuts, tears, wounds of any kind, but more specifically they are the fairy godmothers of vaginal healing. Hypercal soothes and cools vaginal soreness, tenderness, and swelling that often happens after delivery.", 
		"product_order": "0", 
		"product_icon": ".\/media\/commerce_products\/154\/Viva-la-vulva-Peri-Wash-Cleansing-Bottle-repair-relax-soothe-post-pregnancy.jpg", 
		"product_brand_id": "39", 
		"product_price": "29.9900", 
		"product_price_ex_tax": 25.853448275862, 
		"product_price_local_tax": "29.9900", 
		"product_created_datetime": "2026-06-12 18:00:41", 
		"product_code": null, 
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	}, 
	{
		"product_id": "153", 
		"product_title": "Viva La Vulva | Postpartum Healing Spray Kit", 
		"product_content": "This Viva La Vulva healing Spray is a postpartum healing and soothing perineal spray that helps ease the discomfort of vaginal soreness and swelling. Your vagina (or someone you maybe buying for) is just about to or has just done a marathon and is in need of some R&R! Viva La Vulva will take care of down there, so Mum can enjoy the precious moments with her baby. Made from all-natural ingredients, this spray is like a magical healing power whether Mum has delivered her baby through a C-Section or vaginally.  Comes in a Positive Affirmation box containing Hypercal Tincture 30ml and a 100mls spray bottle. This kit allows 3 weeks worth of treatment. Hypericum and Calendula (comes together to create Hypercal) are the mother tinctures of Viva La Vulva. Both are derived from plants that have been around for centuries and have been used for natural and herbal medicinal purposes, proven to have natural healing properties to protect and soothe the skin. Ideal for use on cuts and tears that happen during delivery. It is also soothing for vaginal soreness and tenderness after birth.Directions of use:Fill the 100ml spray bottle using boiled and cooled water. Use the eyedropper of Hypercal Tincture and transfer 10 drops into the spray bottle. Shake before use. Spray directly onto the skin for soothing and healing effects. Keep it cool in the fridge for extra relief. Apply 3-4 times a day, or as much as you want - its 100% natural and safe! If using for C-Section incision, we recommend talking to your Midwife first to discuss your specific needs and when would be best to start on this product. It is usually recommended to wait about a week or so after delivery and once the bandages are off. About Viva La (V)ulva:Viva La (V)ulva are made in New Zealand with only natural ingredients and will take care of down there, while you take care of your baby. Take the stress away, ease the pain, protect your dignity and put your mind at ease so you can enjoy every moment with your beautiful new baby.  Hypercals (Hypericum and Calendula mixed) magical healing powers are ideal for use on cuts, tears, wounds of any kind, but more specifically they are the fairy godmothers of vaginal healing. Hypercal soothes and cools vaginal soreness, tenderness, and swelling that often happens after delivery.", 
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		"product_brand_id": "39", 
		"product_price": "39.9900", 
		"product_price_ex_tax": 34.474137931034, 
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		"product_created_datetime": "2026-06-12 18:00:35", 
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	}, 
	{
		"product_id": "152", 
		"product_title": "Viva La Vulva | Postpartum Healing Bath Soak", 
		"product_content": "This Viva La (V)ulva healing bath soak is a little treat for Mum to take that well deserved 5 minutes to relax. As we know, 5 minutes is all the time you get to yourself now. Handmade with natural healing ingredients, this soak will help aid in the healing process, not just for your body but your soul too. Comes in a 200g biodegradable bag.Soak contains:Epsom and Dead Sea SaltsViva La Vulva healing tinctureLavenderWitch Hazeland cute little rose petals About Viva La (V)ulva:Viva La (V)ulva are made in New Zealand with only natural ingredients and will take care of down there, while you take care of your baby. Take the stress away, ease the pain, protect your dignity and put your mind at ease so you can enjoy every moment with your beautiful new baby.  Hypercals (Hypericum and Calendula mixed) magical healing powers are ideal for use on cuts, tears, wounds of any kind, but more specifically they are the fairy godmothers of vaginal healing. Hypercal soothes and cools vaginal soreness, tenderness, and swelling that often happens after delivery.", 
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		"product_price": "19.9900", 
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		"product_price_local_tax": "19.9900", 
		"product_created_datetime": "2026-06-12 18:00:31", 
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